![]() These flavors include but aren’t limited to the following: New flavors are being introduced to old ones while a few old ones have also been discontinued, while a few may only be available in certain areas. PepsiCo has a habit, so to speak, of introducing several flavors of every brand in its portfolio – and the Amp Energy brand fits the mold. It’s available on 16-ounce and 24-ounce cans, which are available in the United States and Canada, as well as in the United Kingdom. Today, it’s among the top five energy drink brands in the United States (total retail sales). The change has definitely affected Amp Energy’s popularity in positive ways. The labeling changes were part of PepsiCo’s efforts to focus more on the Amp brand so that it becomes its own trademark. But the shift became complete in 2011 when said logo was removed from the labels. In the new labels, the Mountain Dew logo was shifted to a smaller size and relegated to the can’s lower part while the name was shortened to just “Amp Energy”.īy 2009, the Amp Energy brand became a standalone brand, which meant that it was distinct from its former parent brand, Mountain Dew, although the latter’s logo still remained on the former’s label. In 2008, the label was redesigned to make the Amp Energy sub-brand more distinctive yet still part of the Mountain New brand. In fact, its official name on the label was “Amp Energy Drink from Mountain Dew” – a mouthful to say but it was PepsiCo’s way of telling the general public that the two were closely associated. When it was first introduced to the general public in 2001, Amp Energy was part of the established Mountain Dew brand. Kick Intensity and Duration Kmart Original 16 oz.
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